1. WeChat Pay Malaysia is a simple, secure & convenient mobile payment solution for all Malaysian WeChat users. Our customer support on Facebook will respond to.
  2. WeChat is one of the fastest growing mobile app in the world. The marketing opportunities brought by WeChat are immense! WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing.
  3. Function based on user’s consent. importing contact lists. provision of third party products & services (e.g. Developer/ operator/ vend or accounts on open Platform or WeChat Pay). customer service – fulfilling support ticket following user’s request.
  4. WeChat Malaysia. 540,656 likes 189 talking about this. The new way to connect. Kindly email us at [email protected] for any proposal or collaboration.

How Burberry, Coach and Chanel win over WeChat users

Choose your Account Type. Decide whether to register a Subscription account (订阅号) or a Service.

This story originally appeared on Glossy, Digiday’s sister publication for all things tech, fashion and luxury.

Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can sell products directly to more than 600 million users.

That’s no surprise. According to Bain & Company’s 2016 survey of nearly 1,500 Chinese consumers, 60 percent identified WeChat and Weibo as their online source for information on luxury goods.

Here’s how Burberry, Coach and Chanel are using WeChat.

Burberry is widely recognized as the most digitally savvy fashion house. Its digital partnerships include Snapchat Discover, Apple Music, Instagram and WeChat. Burberry uses WeChat to keep consumers informed about new arrivals, trending products, and further link them back to Burberry’s official website.

Burberry also carved out a section in its official WeChat account to present classic styles and recap its events in order to create a sense of nostalgia. There, followers can learn stories about Burberry Heritage Trench Coat and have a 360-degree view of Burberry’s catwalk extravaganza in 2014. The theatrical performance marked the opening of Burberry’s fourth flagship store in Shanghai and its largest in Asia.

Burberry also uses WeChat for customer service. When this reporter text messaged Burberry’s main WeChat account, asking the most recent promotions and deals in Beijing, the brand answered the request within 24 hours.

Burberry has also run a few WeChat campaigns tied to local festivals. From Jan. 6 to Jan. 19, 2016, for example, Burberry curated a collection of gifts for Chinese New Year on Feb. 8. The brand sent its WeChat followers a photo of a cylinder-shaped gift in gold wrapping and encouraged them to “Shake, tap and swipe to try and open the gift.”

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Upon doing so, users received a letter from Burberry and were offered an option of “Send a personalized greeting.” Then fans were able to select the colors of a Burberry cashmere scarf, personalize the greeting and send it to a friend.

After the greeting was sent, users could choose to shop Burberry’s Lunar New Year collection without leaving WeChat. All participants had a chance to win limited-edition Burberry Lunar New Year envelopes that were only available for in-store pickup. This way, Burberry was able to drive foot traffic to its boutiques and drive in-store purchases.

Where Burberry uses WeChat mainly for content marketing and customer service, Coach makes a big play in product promotions and loyalty programs. Only 17 percent of fashion and 16 percent of watches and jewelry brands have integrated loyalty programs on WeChat, according to researcher L2.

Once a user follows Coach’s main WeChat account, the brand pushes the user to become a member by entering their Chinese mobile number with a chance to win a Coach handbag. Meanwhile, Coach has a dedicated section for its members, where they can manage their membership cards and unlock exclusive offers.

Loyalty programs aside, the “Discover Stores” directs followers back to Coach’s official website and offers a Map to help shoppers find the nearest store. As of June 2015, Coach directly operated over 500 locations across Japan, China, Korea, Taiwan, Malaysia and Singapore.

Coach has also smartly linked WeChat and Weibo with the company website. For example, to celebrate Mother’s Day in 2015, Coach ran a campaign called “#MyFirstCoach” to address how mothers were their daughters’ first coach. Weibo users who uploaded photos of themselves and their mothers had an opportunity to be featured on Coach’s homepage and win a Coach wristlet.

The brand also purchased WeChat Moments ads (minimal entry price for one Moment ad is around $30,380)to promote “#MyFirstCoach.” The campaign increased Coach’s WeChat followers by 35,000, as well as received more than 5,000 submissions and 2 million impressions in three weeks, according to L2.

Coach ran a similar campaign for Father’s Day last year, as well.

Like Burberry, Chanel uses WeChat as a content-marketing platform. But instead of running a service account like Burberry and Coach, Chanel is one of the few luxury brands that has a “Subscription” account.

A Subscription account allows Chanel to post content more frequently, but it limits Chanel’s access to mobile commerce features. Through a Subscription account, Chanel is able to build a few mini-sites to offer followers product information, brand history, fashion tests, events, make-up tips and company news, in the form of both text-based articles and video content.

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This way, Chanel can engage with WeChat followers without taking them out of a familiar app environment.

Homepage images via Burberry and Chanel.

Last modified: 15 October 2019


Wechat malaysia customer services number

These operational guidelines are for any law enforcement agency or other government authority (the 'Requesting Authority') making a request to WeChat International Pte. Ltd. ('we', 'our' 'us' or 'WeChat International') for disclosure of data about our users on WeChat (a 'Request').

We respond to Requests made by a Requesting Authority in accordance with these guidelines, subject always to applicable laws and regulations. In specific cases, we may, having regard to applicable laws and regulations and/or for internal reasons, depart from these guidelines in our responses. We reserve the right to modify these guidelines where necessary and without providing notice, taking into consideration applicable laws and regulations and the evolving needs of the organization.

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We provide non-public customer information in response to law enforcement requests when legally required to do so. We will scrutinize all requests to make sure they comply with the law. Where relevant or necessary, we may require appropriate legal and/or supporting documentation to be furnished by the Requesting Authority before we can provide the relevant customer information requested. Such documents may include a court order, subpoena, search warrant, authorization document(s) and/or other valid legal process, as the case may be.

As a matter of practice, we do not retain all customer information and/or customer content, which may be deleted, de-personalised and/or revised from time to time. Certain customer information and customer content may not be retained at all or if retained, may not be retained for prolonged periods and/or in a comprehensive manner. Some of our customer information and customer content are regularly overwritten, de-personalised and/or discarded.

Disclaimer on Requests for data not held by WeChat International: From time to time, we receive Requests for disclosure of data which do not belong to and/or are not held by WeChat International but a separate entity. Please note that where data and/or information are not maintained by and/or does not fall within the purview of WeChat International, we will not be able to render assistance on such Requests. The responsibility is on the Requesting Authority to make the appropriate Request(s) to such other entities and/or affiliates as necessary.

Note on Requests relating to Weixin accounts: We have and continue to receive Requests for disclosure of data in relation to Tencent Weixin (the 'Weixin') accounts from various Requesting Authorities. Please note that WeChat is operated by an independent entity. We are therefore unable to assist with any Requests relating to Weixin Software and/or Weixin accounts.


We respond to the following types of Requests:

Preservation Requests

We accept Requests from Requesting Authorities to preserve specified records or data, pending the issuance of valid legal process, for a reasonable period of time and in accordance with applicable laws and regulations. Please complete this form to make a Preservation Request. If we do not receive a formal legal request for the preserved information before the end of the preservation period, the preserved information may be deleted when the preservation period expires. In addition to the information described below (in 'Form of the Request'), preservation requests must be sent on law enforcement letterhead, signed, and must include a statement with details about steps that are being taken to obtain legal process for the data sought to be preserved. In specific cases, we may need further supporting and/or legal documentation before we can respond to a Preservation Request. All our rights in this regard are fully and expressly reserved. Preservation Requests may be sent via the methods described below.

Emergency Requests

Requests from Requesting Authorities that give us a good faith belief regarding an imminent emergency involving risk of death, serious physical injury to a person or any risk of harm to a child.

Please note that we evaluate emergency requests on a case-by-case basis in compliance with applicable laws and regulation. Where appropriate or necessary, we may require the Requesting Authority to furnish relevant legal and/or supporting documentation confirming their authorization and/or legal basis for making the request, without unnecessarily jeopardizing or delaying our response(s) to the requests. Please complete this form to make an Emergency Request.

Legal Process Requests

Requests made in accordance with applicable laws and regulations. This may include Requests arising from valid search warrants and subpoenas and other valid legal process, or valid Requests made in accordance with applicable mutual legal assistance arrangements and channels. Where appropriate or necessary, we may require the Requesting Authority to furnish relevant legal and/or supporting documentation confirming their authorization and/or legal basis for making the request. Please complete this form to make a Legal Process Request.

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We will only retain and disclose data in accordance with our Universal Terms of Service (including our Privacy Policy), subject always to applicable laws and regulations.


We will only respond to written Requests that are made in accordance with applicable laws and regulations. Please clearly specify the following:

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  • the Requesting Authority;
  • the identity of the specific officer and/or agent of the Requesting Authority responsible for the request (the 'Request Contact') and his or her rank, badge/identification number and identification documents;
  • the relevant authorization document(s) of the specific officer and/or agent of the Requesting Authority, if applicable;
  • contact details for the Request Contact, including phone number, email address (which must be from the Requesting Authority’s email domain address) and postal address;
  • a Request response date;
  • the WeChat user to which the Request relates (including users’ identification / WeChat ID / account details);
  • the specific data and/or documents being requested from us regarding the relevant user/account and its relationship to the investigation to which the Request relates;
  • the basis of the Request, including the provisions of any specific legislation being relied upon and, where applicable and/or necessary, details of the nature of the investigation, procedure and/or process being carried out by the Requesting Authority.

Please note that we may be unable to respond to any vague or incomplete Requests.

All Emergency Requests must be made using the form certifying the truthfulness and correctness of the Request.


We respect our users’ rights and privacy. We may therefore notify the relevant user about any Requests for their data prior to disclosure, unless we are prohibited from doing so under applicable laws or regulations, by the terms of any legal process (such as a confidentiality order), or where we reasonably believe that such disclosure may create imminent [serious] danger or risk for us or any third party.

Law enforcement officials who believe that notification would jeopardize a law enforcement investigation should obtain an appropriate court order or legal process that specifically prohibits member notification. It is the law enforcement official’s responsibility to request that we do not notify a customer of your request because it would jeopardize a law enforcement investigation. We will carefully consider your request and our compliance with the same will be subject to applicable laws or regulations. All our rights in this regard are expressly reserved.

If your data request draws attention to an ongoing or prior violation of our terms of use, we will take action to prevent further abuse, including actions that may notify the user that we are aware of their misconduct. If you believe in good faith that such actions will jeopardize an ongoing investigation, it is your responsibility to request that we defer such action, which includes but is not limited to your providing the appropriate court order or legal process prohibiting such notification. We will carefully consider your request and our compliance with the same will be subject to applicable laws or regulations. All our rights in this regard are expressly reserved.


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We respond to requests of an international nature made pursuant to a Mutual Legal Assistance Treaty ('MLAT') and other applicable conventions, treaties or protocols entered into between Singapore and other foreign countries. The MLAT and other applicable conventions, treaties or protocols will usually determine how Singapore and these other countries can assist one another in legal matters such as criminal investigations or enforcement proceedings. Through an MLAT or other request, a foreign government can request the Singapore government for assistance in procuring evidence from entities such as WeChat International. If the Singapore government approves the MLAT or other request from the foreign government, and such documentation of approval is provided to us, we will give our best endeavors to render our support in accordance with applicable laws and regulations.


To the extent permitted by applicable laws and regulations, we may seek reimbursement of our costs in responding to a Request.


We do not provide expert testimony support, except to the extent required by applicable laws and regulations.



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All Requests should be sent to the following contact details:

emailed to [email protected] with the subject: Law Enforcement Agency Disclosure Request.

Please note that:

  • we may take longer to respond to any Requests not sent to the above contact details;
  • we will not review correspondences sent by anyone other than Law Enforcement Authorities to the above contact details; and
  • if we accept any legal processes via the above contact details, such acceptance is for convenience only and does not waive any of our rights or objections, including for lack of proper service or jurisdiction.

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